Digital Marketing: An alternative in doing business even in pandemic periods

Advertising and marketing campaigns constitute one of the main chains of a well-functioning business. This is so true, because advertising is the first form of presentation to the new client. In many cases businesses are afraid of the marketing campaign as it relates to the traditional way of marketing: television, radio, newspapers or other forms of writing. The time to reach the audience was brief and the seconds very expensive.

But nowadays it is possible to reach an audience of more than 2 million at the same time and at a much lower cost, which provides you with the opportunity to set up your business name, to increase credibility and to transmit the real values of your business in a very short time.

The forms of marketing that a small business can do online are broader and more comprehensive. Social networks are the main ones, where practically all businesses start having a social presence. 88% of businesses invest in having a dignified social networking website, as one of the most direct and fastest form of business-to-consumer communication. Therefore, this content should be carefully selected and different for different platforms. However, throughout the development of social networks, the website remains the identification card of an online business. The website is not so often updated, but it represents the portfolio and the history of that business. Therefore, businesses that are mainly related to the sale and purchase of non-daily consumer products require an online presence. Moreover, it is crucial for a business to be verifiable on Google, as well as to be positioned on online maps.

Digital marketing is easily feasible as well as quite convenient for small businesses. No matter how small a business is, its online presence increases the credibility of its existence. Accustomed to online searching on Google, YouTube, hashtag searches on Instagram or searching for category names on Facebook, consumers are just a click away from your business. Moreover, online presence, through websites or social networks, is a testament to the business existence, something that is strongly required by clients and consumers nowadays.

This type of marketing provides the opportunity to reach a wider audience (almost 72% of the population uses social networks: Facebook/ Instagram / YouTube / Google / Linkedin), as well as it increases interaction with customers and potential customers in real time. This gives business the opportunity, that through an advertising post, article or video, to adapt to customer requirements and to offer options in improving the service and products. In addition to that, businesses can measure and verify their results and efforts online to achieve success. Instagram followers, likes on Facebook pages, Youtube views, visits to online websites (www), time people spend on the business website, messages, e- mails and online orders are analyzed in detail, at any time.

Products and services available online are becoming the most used way to reach national and international markets. Not just e-commerce businesses, but every business tends to make online service agreements. Decisions and services are consumed and communicated online until the last minute.

All these make online marketing not only a key chain for the development of a small business, but also a necessity for improving its services and achieving success.

Therefore, we at NOA give a special focus to digital marketing, not only as a form of advertising, but also as a way to be closer to our clients, especially in these difficult moments